Client: San Antonio Startup Week

Campaign: "Kickstart The Future" – Celebrating the Spirit of Entrepreneurship

Challenge: San Antonio Startup Week, though rich in content and potential, struggled to establish itself as a noteworthy impact conference. The challenge was to transform this event into a hyper local phenomenon that would be the talk of the town and a must-attend for entrepreneurs and startups alike.

Solution: Our team took on the challenge with fervor, embarking on a journey to redefine San Antonio Startup Week's identity. We started by crafting a compelling brand positioning that encapsulated the vibrant spirit of startups and their entrepreneurial journey. Our efforts encompassed a comprehensive marketing strategy that spanned across various platforms.

Highlights:

• Visual Narratives: Our team crafted visual narratives that resonated deeply with the startup community, conveying the excitement and potential of their endeavors.
• Video Production: We produced engaging promotional videos that captured the essence of the event. These videos acted as powerful tools for reaching a wider audience and generating anticipation.
• Event Coverage and Livestream: Our team ensured comprehensive event coverage, offering live streams for those unable to attend in person, expanding the reach of the conference far beyond the physical location.
• Innovative Programming: We introduced new elements, such as the SASW Music Showcase, Fashion Showcase, and SASW Creative at the immersive Hopscotch museum. These additions injected novelty and excitement into the event.
• Promotional Material: Our team designed visually stunning graphics and promotional materials that were distributed across various media outlets, enhancing the event's visibility.

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